This campaign is the start of a new holiday ritual, women celebrating their bond by choosing pieces that actually mean something, together.

We wanted a fresh look, a new texture, and a style that celebrates connection, shared moments, and lasting memories.

Every project is a chance to push the vision a little further, even when it’s a full-on two-person sprint.

Thanks to Mia Bijoux for trusting us to build something that genuinely feels like the beginning of a tradition.